Sandra Blumer —
Graphic Design


Selected Work
1. Snow Peak x Toshi Yoshida
2. Erven Mag
3. Sand Script
4. Freedman Fiduciary
5. Penguin Book Design
6. Custom Site











    Info & Contact

    4. Freedman Fiduciary







    Freedman Fiduciary Brand Guidelines


    The client for Freedman Fiduciary sought a brand identity that conveyed friendly professionalism. She wanted a color palette for her company that reflected the sunsets of her native San Diego. Freedman Fiduciary’s target audience includes people of all ages, but particular attention was paid to legibility and clarity to cater to an elderly demographic.  




    Freedman Fiduciary Brand Guidelines — Color




    Freedman Fiduciary Brand Guidelines — Color Contrast




    Freedman Fiduciary Brand Guidelines — Logo




    Freedman Fiduciary Brand Guidelines — Logo Proportions




    Freedman Fiduciary Brand Guidelines — Logomark




    Freedman Fiduciary Brand Guidelines — Clear Space




    Freedman Fiduciary Brand Guidelines — Typography




    Freedman Fiduciary Brand Guidelines — Type Styles




    Freedman Fiduciary — Website Homepage
    Freedman Fiduciary — Business Card




    Freedman Fiduciary — Letterhead